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Hey, we're

Hype.

An Independent PR Agency for Modern Brands, Sports, Creators & Culture

We help national brands earn attention through sports marketing, talent partnerships, influencer campaigns, and purpose-led public relations.

What We Do Best

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SPORTS & CULTURE

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TALENT & CREATOR PARTNERSHIPS

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PURPOSE-LED CAMPAIGNS & CSR

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The media world doesn’t stand still – and neither do we. Led by senior strategists with decades of experience, our team is committed to building meaningful connections at the intersection of sports, talent partnerships, and social impact.  The result: stories that earn attention, inspire action, and deliver measurable impact in an ever-evolving media landscape.

Trusted by National Brands & Cultural Institutions

From national sports events and athlete partnerships to purpose-led campaigns with measurable social impact, we partner with brands to create work that earns attention and shifts culture.

Senior-Led. Earned-First. Built for Modern Media

  • Senior-led strategy: The people who pitch your business lead your work.

  • Earned-first thinking: If the story isn’t strong enough to earn attention, we haven’t done our job.

  • Modern PR practice: We blend creativity, data, and AI-driven insight to help brands show up across earned, shared, owned, and AI-powered discovery.

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Hype PR was a wonderful partner for our recent mental health and sport project. Erin and her team were professional, responsive, and highly engaged throughout the duration of the year-long project, and we benefited greatly from their expertise, innovative ideas and vast network of contacts in the sports world.

 

The results achieved in one year were incredible and far surpassed our expectations. We will be looking forward to working with them again for any future PR or influencer marketing projects.

Evelyn Anderson

Associate Director, Marketing and Corporate Partnerships

Canadian Coaching Association

EARN ATTENTION AND SHIFT CULTURE

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LET'S

CHAT!

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IS YOUR BRAND READY FOR THE SPOTLIGHT?

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Hype PR is a Toronto-based independent public relations and influencer marketing agency specializing in sports marketing, talent partnerships, creator campaigns, and purpose-led social impact work for national brands.

© Hype PR 2023

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50 Carroll Street Toronto ON M4M 3G3

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