Our Work
Every campaign tells a story – of clear strategy, collaboration, and measurable impact. Here’s how we help brands bring theirs to life through intentional PR and influencer marketing that earns attention and builds trust.
Rogers: 4 Nations Face-Off
Strategy | Influencer Marketing | Athlete Partnerships | Media Relations
The 4 Nations Face-Off united top players from Canada, Sweden, Finland, and the U.S. for a first-of-its-kind international hockey event. Hype partnered with Rogers to design a national and hyper-local strategy combining influencer marketing, media relations, and on-the-ground activation. The campaign reinforced Rogers’ position as the leading partner of the NHL, while spotlighting Rogers’ commitment to making hockey more accessible through local partnerships.
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Results: 237 earned media placements | 76.9M+ earned media impressions |
$542.8K AVE | 2.1M social media reach | 6.3M social media impressions |
4.33% engagement rate | $370.1K EMV​​
Jack Astor’s Holiday Takeover
Strategy | Influencer Marketing | Media Relations
In partnership with Make-A-Wish Canada, Jack Astor’s transformed its restaurants into festive pop-ups for the holiday season. Hype developed and executed a cross-channel campaign featuring Toronto Raptor Kelly Olynyk and a Make-A-Wish recipient to generate national media coverage and social buzz. Food and lifestyle creators were invited to exclusive preview events, sharing authentic content that celebrated the brand’s cause-driven celebration.
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Results: 2.1M+ social media reach | 18.2K social media engagements | 2.79% engagement rate | 146 earned media placements | 113M+ earned media impressions | $1M AVE
2025 espnW Summit Canada
Strategy | Media Relations
For the second year of the espnW Summit Canada, Hype led media relations and accreditation to position the event as a must-cover moment for women in sport. By amplifying keynote speakers and key stories before and after the summit, we secured national coverage and advanced the conversation around equity and leadership in sport. Leveraging proprietary research aligned with the summit’s core themes, we anchored media narratives in data-driven insights – a key differentiator that strengthened credibility and inspired more analytical, in-depth reporting for both espnW Canada and TORQUE Strategies.
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Results: 168 earned media placements, including 41 brand mentions for TORQUE Strategies | 96.2M+ earned media impressions
Canada’s Got Talent 2025
Strategy | Media Relations
To drive excitement around a new season of Canada’s Got Talent, Hype coordinated over 50 media interviews with judges and contestants, securing national and regional coverage across broadcast, radio, print, and digital outlets. The effort helped position Canada’s Got Talent as one of the country’s most talked-about entertainment properties.
Results: 42 earned media placements | 80M+ earned media impressions
Scarborough Health Network: Bet on Us Campaign
Strategy | Influencer Marketing | Media Relations
The Scarborough Health Network and Stake partnered to reimagine Giving Tuesday through a campaign that encouraged audiences to “bet” in support of local hospitals. Hype activated Scarborough-based creators and community voices to build engagement around health equity and local pride, while securing national media coverage across top outlets.
Results: 34 earned media placements | 29.1M+ earned media impressions |
15.6M social media reach
Dairy Farmers of Ontario: Summer 2024 Nutrition Campaign
Strategy | Influencer Marketing
Ahead of the Paris 2024 Olympic Games, Hype partnered with Dairy Farmers of Ontario to spotlight how milk fuels performance and recovery for Canada’s top athletes. Timed with National Nutrition Month, the campaign featured Olympic athletes and nutrition experts who shared authentic stories of how milk supports their daily training and health goals.
By tapping into Olympic excitement, the program inspired Canadians to connect the power of milk with performance, wellness, and national pride, driving strong engagement and awareness across digital and social platforms.
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Results: 16M social media reach | 1.3M social media impressions |
2.5% engagement rate | $1.5M EMV
MadeGood: Unwreck The Future Campaign
Strategy | Media Relations | Influencer Marketing | Publicity
To spotlight the issue of food insecurity across North America, Hype developed and launched Unwreck The Future – a youth-led movement encouraging advocacy and participation. The campaign’s storytelling and influencer partnerships drove cross-border engagement and positioned the brand at the forefront of social impact conversations.
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Results: 335 earned media placements | 326M+ earned media impressions |
9.6M social media reach
Knix Swimwear Launch
Strategy | Influencer Marketing | Media Relations | Product Launch
To debut Knix Swimwear, Hype amplified the brand’s message of body confidence by securing national lifestyle and fashion features. Collaborations with partners like Roxy Earle and Sarah Nicole Landry (@thebirdspapaya) fueled viral social conversation and drove sellout success within two weeks.
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Results: 13.7M earned media impressions | 45 influencer partnerships
Cookin App Launch
Media Relations | Product Launch | Influencer Marketing | Publicity
When Cookin launched in Canada, Hype built awareness by humanizing the brand’s story – spotlighting the chefs and creators behind each meal. Through strategic media outreach and storytelling, we positioned Cookin as a new disruptor in the food delivery space, driving app downloads and national recognition.
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Results: 50 earned media placements | 33.3M+ earned media impressions |
872.3K social media reach