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Rogers x 4 Nations: Face-Off Campaign
Strategy | Influencer Marketing | Media Relations

The 4 Nations Face-Off was an opportunity to showcase the world’s best from Canada, Sweden, Finland and the United States in a first-of-its-kind tournament. Some of the NHL’s most popular players (& Team Rogers Athletes!) like Crosby, McDavid and McKinnon, were playing on Team Canada together for the first time. Hype worked with Rogers on a national and hyper-local media strategy, content creator campaign and in market execution that helps to define a strategic framework and creative wrapper that reinforces the position as #1 partner associated with the NHL, effectively using the 4-Nations Face-Off as an opportunity to remind fans that Rogers helps deliver the best in sports & entertainment through external earned media channels, community engagement and social content, in addition to working to make hockey more accessible to more youth through important non-profit partnerships locally and nationally. 

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Earned media impressions: 142,585,584​​

4 Nations
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Jack Astors Holiday Takeover
Strategy | Influencer Marketing | Media Relations

In partnership with Make a Wish Canada, Jack Astor’s transformed all of their locations into Christmas pop-ups, just in time for the holiday season.

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We curated a special media and social content moment at Jack Astor’s to showcase the new holiday menu for a cause, inviting various news outlets down to witness our athlete ambassador Toronto Raptor player, Kelly Olynyk as he sampled the menu alongside a Make-A-Wish recipient. This moment was turned into a compelling piece of social content to bolster awareness about the holiday pop-up in support of a great cause. 

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Foodie influencers were also invited to a Jack Astor's holiday event where they had the exclusive opportunity to be the first to sample the delicious menu and enjoy festive cocktails crafted for the occasion. Content creators with authentic connections to Make-A-Wish were provided a first-look at the experience with personalized gift cards, to preview it with their families on their social channels. 

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16M total reach | 1.3M Impressions | 2.5% engagement rate | 1.3k Average engagement per post | Campaign generated 1.5M EMV​​

Jack Astors
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espnW
Strategy | Influencer Marketing | Media Relations

We were responsible for media relations and accreditation of the second year of  espnW, the premiere conference for women in sport. 

 

We were able to strategically position the conference and it’s keynote leaders as a news item of the month, ensuring that we were building excitement about the groundbreaking developments happening for  women in sport leading up to the event, and secure media coverage coming out of it from top tier national publications such as the Globe and Mail, CBC, CTV, CP24 Breakfast and more.

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AVE: $158,757.92 | Media hits tracked - 74 | Media impressions - 24,337,639

espnW
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Canada's Got Talent
Strategy | Influencer Marketing | Media Relations

Executed 50+ interviews with the judges and contestants which resulted in 42+ pieces of coverage from top-tier national and local media. Highlights include, The Canadian Press (story ran in 96 outlets), Breakfast Television, CTV Morning Live, CBC, The Good Stuff with Mary Berg, 98.1 CHFI, KiSS 92.5, CityNews, and others. 

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50+ interviews secured for Judges and Competitors | 80M + Media Impressions

Canada's Got Talent
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Scarborough Health Network (SHN) - Bet on Us Giving Tuesday Campaign
Strategy | Influencer Marketing | Media Relations

The Scarborough Health Network launched the “Bet on Us” campaign with Stake, a popular betting platform, encouraging Scarborough and Toronto residents—along with Drake—to place “bets” as donations for Giving Tuesday. The goal was to engage the community in a playful yet impactful way to support critical healthcare services at SHN’s three hospitals: Birchmount, Centenary, and General.

To create a personal connection, we partnered with key Scarborough influencers who understand the community. Leading up to Giving Tuesday, they shared content across social media, encouraging their audiences to place “bets” on health statistics—bets that became donations for the hospitals. We also secured media coverage with key spokespeople, landing interviews on CP24 Breakfast, TSN, and the Toronto Sun.

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Hype Secured:
x10 unpaid ambassadors from Scarborough to support the program on social media channels x3 spokespeople to support the program on traditional media channels and socials 

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Results: â€‹34 Media Hits Tracked | Influencer coverage - 15,601,100 total reach

Scarborough Health Network
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DFO Summer 2024 Nutrition Campaign themed on Olympics
Strategy | Influencer Marketing | Media Relations

There is a great deal of excitement and energy leading into the Olympic Games as the country rallies around our athletes. We kicked the Spring Nutrition campaign off in March for National

Nutrition Month, where Olympic athletes and nutrition experts were tasked to creatively showcase the ways in which milk is integrated into their daily health and nutrition goals.

We leveraged the heightened attention on Canada’s top athletes to showcase how they individually prepared for their big moments on the global stage, fuelled by milk and all the essential nutrients it contains.

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16M total reach | 1.3M media impressions | 8 influencer partnerships
The campaign generated $1.5M EMV / 2.5% Engagement Rate

Dairy Farmers Ontario Case Study
MadeGood
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Unwreck The Future
Media Relations | Influencer Marketing | Publicity
Unwreck The Future aligned the brand with today’s culture by raising awareness of the serious issues affecting food insecurity across North America. We shaped a story around the Un-Wrecking Crew, a team of international youth advocates combating the issue of food insecurity. This Crew was driving awareness and also encouraging Canadian and American young adults to join the movement and become part of the Un-Wrecking Crew. Our story went viral across national, local and regional media outlets in Canada and the US.

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326mil+ earned media reach | 9.6mil+ North American social media reach | 335 earned media placements

Knix
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Introducing: Knix Swimwear
Strategy | Influencer Marketing | Media Relations
Leveraging Knix’s stance on body positivity, we created a compelling story around the brand campaign and its models to secure feature stories with key media partners to celebrate the upcoming launch. With partners like Roxy Earle and Sarah Nicole (@thebirdspapaya), the swimwear line sold out within 2 weeks.

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13,700,000+ media impressions | 45 influencer partnerships

Cookin'
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Cookin Launch
Media Relations | Product Launch | Publicity Cookin was launching in Canada and needed to make a splash. By increasing app downloads and showcasing different elements that made Cookin’s offering so compelling, we showcased the human-interest stories behind each meal, and the inspiration that acted as the driving force behind the brand. At the end of launch, we generated a large volume of media coverage and consumer awareness for this meal delivery disruptor across the nation.

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50 media hits upon launch | 20,000,000 media impressions

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