Success Stories Across Sports, Creators & Purpose-Led PR
Our work spans national sports campaigns, creator and talent partnerships, and purpose-led PR programs designed to earn attention and drive real-world impact. These case studies showcase how we help brands build cultural relevance through earned-first strategy, influencer marketing, and integrated communications.
Rogers x NHL 4 Nations Face-Off : "It's Our Game" Camapign
Sports & Culture | Influencer Marketing | Talent & Creator Partnerships | Media Relations
Amidst U.S.-Canada tariff tensions, we positioned Rogers as the ultimate defender of "Canada’s Game." By linking the brand to the inaugural NHL 4 Nations Face-Off, we turned a sponsorship into a national rallying cry.
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Our strategy successfully integrated "Rogers" into competitive media coverage – overcoming a major brand challenge – while a strategic consumer poll proved that even in political heat, hockey remains the heart of Canadian identity. With our support, Rogers didn't just sponsor the tournament; they dominated the cultural conversation surrounding it.
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Impact: 237 earned media placements | 76M+ earned media impressions |
$542.8K AVE | 2.1M social media reach | 6.3M social media impressions |
4.33% engagement rate | $370.1K EMV
Recognition:
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Gold | Sponsorship Marketing Council of Canada Awards - Sports - Budget over $501K
Jack Astor’s x Make-A-Wish Canada: "Santa's Secret Menu" Campaign
Strategy | Influencer Marketing | Purpose-Led Campaigns & CSR
Hype leveraged the Toronto Blue Jays’ postseason momentum by partnering with George Springer to launch Santa's Secret Menu benefiting Make-A-Wish Canada. Jack Astor's transformed their restaurants into a festive pop-up experience, and by hosting a menu preview event for key media and content creators, we turned an immersive holiday fundraiser into a viral cultural moment, bridging the gap between sports fandom and purposeful dining.
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Impact: 244M+ impressions through earned and social media | Created a halo effect for Jack Astor’s, raising $120K+ for children with critical illnesses through Make-A-Wish Canada by optimizing their connection to sport and love of the Blue Jays into a way to give back over the holiday season.
M&M Food Market: "Frozen for Good" Campaign
Strategy | Influencer Marketing
With 83% of Canadians feeling the bite of food inflation (pun intended), M&M Food Market (M&M) focused on price-locking over 150 items. Hype deployed a millennial-mom influencer strategy that repositioned "frozen" from a compromise to a budget-saving solution for the back-to-school grind.
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Impact: 28M+ reach| 235 earned media hits, positioning M&M as a reliable, budget-friendly solution for families looking to balance convenience, quality, and cost| 1.3M social media reach | 203.8K social media impressions.
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2025 espnW Summit Canada
Strategy | Media Relations
For the second year of the espnW Summit Canada, Hype led media relations and accreditation to position the event as a must-cover moment for women in sport. By amplifying keynote speakers and key stories before and after the summit, we secured national coverage and advanced the conversation around equity and leadership in sport. Leveraging proprietary research aligned with the summit’s core themes, we anchored media narratives in data-driven insights – a key differentiator that strengthened credibility and inspired more analytical, in-depth reporting for both espnW Canada and TORQUE Strategies.
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Impact: 168 earned media placements, including 41 brand mentions for TORQUE Strategies | 96.2M+ earned media impressions
Canada’s Got Talent 2025
Strategy | Media Relations
To drive excitement around a new season of Canada’s Got Talent, Hype coordinated over 50 media interviews with judges and contestants, securing national and regional coverage across broadcast, radio, print, and digital outlets. The effort helped position Canada’s Got Talent as one of the country’s most talked-about entertainment properties.
Impact: 42 earned media placements | 80M+ earned media impressions
Scarborough Health Network: "Bet on Us" Campaign
Strategy | Influencer Marketing | Media Relations
To close a funding gap and reach a younger donor demographic, we partnered with Scarborough Health Network Foundation (SHNF) and Stake to launch the world’s first hospital betting platform. Tapping into Scarborough’s underdog identity and the rise of sports gaming, we turned health statistic wagers into donations and harnessed the power of social influencers to amplify participation and propel fundraising for Giving Tuesday.
Impact: 34 earned media placements | 29.1M+ earned media impressions |
15.6M social media reach. We contributed to the most successful Giving Tuesday in SHNF history, with 45% of donations coming from new donors. The campaign permanently redefined how the hospital fundraises.
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Recognition: ​
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Gold | 2025 Canadian Marketing Association (CMA) Awards - Healthcare - Public Relations
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Gold | 2025 Canadian Marketing Association (CMA) Awards - Healthcare - Business/ Brand Impact
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Gold | 2025 Canadian Marketing Association (CMA) Awards - Healthcare - Customer Experience & Shopper Marketing
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Gold | 2025 Canadian Marketing Association (CMA) Awards - Healthcare - Innovative Media
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Winner | 2025 Applied Arts Awards – Cause-Related Advertising - Single
Dairy Farmers of Ontario: Summer 2024 Nutrition Campaign
Strategy | Influencer Marketing
Ahead of the Paris 2024 Olympic Games, Hype partnered with Dairy Farmers of Ontario to spotlight how milk fuels performance and recovery for Canada’s top athletes. Timed with National Nutrition Month, the campaign featured Olympic athletes and nutrition experts who shared authentic stories of how milk supports their daily training and health goals.
By tapping into Olympic excitement, the program inspired Canadians to connect the power of milk with performance, wellness, and national pride, driving strong engagement and awareness across digital and social platforms.
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Impact: 16M social media reach | 1.3M social media impressions |
2.5% engagement rate | $1.5M EMV
MadeGood: "Unwreck The Future" Campaign
Strategy | Media Relations | Influencer Marketing | Publicity
To spotlight the issue of food insecurity across North America, Hype developed and launched Unwreck The Future – a youth-led movement encouraging advocacy and participation. The campaign’s storytelling and influencer partnerships drove cross-border engagement and positioned the brand at the forefront of social impact conversations.
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Impact: 335 earned media placements | 326M+ earned media impressions |
9.6M social media reach
Knix Swimwear Launch
Strategy | Influencer Marketing | Media Relations | Product Launch
To debut Knix Swimwear, Hype amplified the brand’s message of body confidence by securing national lifestyle and fashion features. Collaborations with partners like Roxy Earle and Sarah Nicole Landry (@thebirdspapaya) fueled viral social conversation and drove sellout success within two weeks.
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Impact: 13.7M earned media impressions | 45 influencer partnerships
Cookin App Launch
Media Relations | Product Launch | Influencer Marketing | Publicity
When Cookin launched in Canada, Hype built awareness by humanizing the brand’s story – spotlighting the chefs and creators behind each meal. Through strategic media outreach and storytelling, we positioned Cookin as a new disruptor in the food delivery space, driving app downloads and national recognition.
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Impact: 50 earned media placements | 33.3M+ earned media impressions |
872.3K social media reach