Introducing: Knix Swimwear
Strategy | Influencer Marketing | Media Relations
Leveraging Knix’s stance on body positivity, we created a compelling story around the brand campaign and its models to secure feature stories with key media partners to celebrate the upcoming launch. With partners like Roxy Earle and Sarah Nicole (@thebirdspapaya), the swimwear line sold out within 2 weeks.
13,700,000+ media impressions | 45 influencer partnerships
Unwreck The Future
Media Relations | Influencer Marketing | Publicity
Unwreck The Future aligned the brand with today’s culture by raising awareness of the serious issues affecting food insecurity across North America. We shaped a story around the Un-Wrecking Crew, a team of international youth advocates combating the issue of food insecurity. This Crew was driving awareness and also encouraging Canadian and American young adults to join the movement and become part of the Un-Wrecking Crew. Our story went viral across national, local and regional media outlets in Canada and the US.
326mil+ earned media reach | 9.6mil+ North American social media reach | 335 earned media placements
Public Awareness for Human Trafficking in Canada
Government Cause | Public Relations | Publicity
Human trafficking happens right here in Canada. And it’s getting worse. We worked on behalf of Public Safety Canada to execute an extensive earned media awareness campaign about Human Trafficking in Canada. The campaign launched on Human Trafficking Awareness Day and educated Canadians on the misconceptions of the topic and how they can help, prompting engagement from target audiences through strong calls-to-action.
20,000,000+ media impressions | 45+ pieces of earned media
Cookin Launch
Media Relations | Product Launch | Publicity Cookin was launching in Canada and needed to make a splash. By increasing app downloads and showcasing different elements that made Cookin’s offering so compelling, we showcased the human-interest stories behind each meal, and the inspiration that acted as the driving force behind the brand. At the end of launch, we generated a large volume of media coverage and consumer awareness for this meal delivery disruptor across the nation.
50 media hits upon launch | 20,000,000 media impressions
Celebrating the power of plant-based
Public Relations | Publicity | Media Relations
As a publicity partner for Appetite and Penguin Random House, we supported the recent launch of Hannah Sunderani’s cookbook, Two Spoons, which was inspired by her time in France. The conventional twist on vegan French cooking combined with Hannah’s ability to charm anyone allowed us to surpass all estimated targets for the launch. Bon appétit!
65,000,000+ media impressions | Placements in 100+ articles & interviews
Sustainable Storytelling with Paume
Media Relations | Public Relations | Publicity
Paume is a sustainable and locally made hand sanitizer with premium, natural ingredients in a market flooded with faceless brands. Working directly with the founder, we created compelling media narratives around both the founder herself and the brand story that would bring the brand to life for a variety of different media segments, across lifestyle and home decor, business, sustainability, and more.
20,000,000 media impressions | Print coverage in every print magazine still publishing in Canada