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  ​HYPE PR

our story

HYPE PR is a boutique agency that specializes in media relations, communications, influencer marketing and publicity.

We are passionate brand advocates with diverse experience – from sports personalities, the music and television industries, to beauty products, health, wellness, fitness, non-profit organizations and consumer packaged goods. We work directly with clients, as well as with advertising agencies and other communication agencies.

Beloved and appreciated by clients past and present as well as by the media, Erin Richards and her team have the reputation of delivering well above expectation. They are adept at finding strategic ways and means to get the relevant exposure necessary for their clients.

Proficient at securing fantastic coverage with all media channels and constantly engaged with social media influencers and digital publishers, exposure on CBC, CTV and Global National News, The Social, The Globe and Mail, Chatelaine, Canadian Living, Toronto Life, The Star, The Post, Huffington Post, are commonplace with a day in the life of our team.

In 2016, Hype PR won a Cannes Lion for work on the powerful Ladyballs campaign for Ovarian Cancer Canada.

Client endorsements:

"Erin has been my biggest asset and one of the most instrumental parts of launching my business. I have seen first hand the respect and admiration Canadian Media, Influencers and celebrities have for her professionalism and just damn cool attitude. She get's the job done and garnered tangible results for my business far better than I could have ever imagined. With HYPE I can finally correlate PR to real sales. I have worked with multiple agencies and HYPE by far delivers far more and far faster than I have experienced in my career."  - Christine Tessaro, Managing Director and Owner of Spokehaus

"The Ladyballs campaign was a great awareness campaign for ovarian cancer but it was only able to achieve the amazing success it did  once Erin Richards took the message to the public through her PR expertise and relationships." - Karen Cinq Mars former VP Marketing Ovarian Cancer Canada, currently VP, Brand, Marketing & Communications at Beauty Gives Back.

Everyone has a story, let us help you tell yours.

​Services​​


Media Relations & Training

A highly strategic approach to media and influencer relations in Canada and across North America.

Communications Strategy

Everyone has a story to tell and there are multiple ways to share it. Based on your goals we can develop a strategy that works for your brand. ​

Social Media Integration

Earned media and social media are most powerful in tandem. Let's work together on a strategy and show your team how to execute on it.  ​
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  • Home
  • Our Story
  • About Erin & The Team
  • Clients
  • Coverage
  • Contact